Big Data doesn’t confine to just technology, it means many things to many people. There has been a cultural shift in the way retailers connect to their customers in a meaningful way. We will examine how retail industry respondents view big data – and to what extent they are currently using it to benefit their businesses. Consumers use data and technology to take control of their shopping experience. This trend is likely to continue; in fact, it is predicted that by 2020, there will be 80 million millennials, as shoppers under 30 years old are known, who have grown up.